Isn't covers is the leader of the pack :think2: Maybe I'm wrong but I've heard from numerous sources that they were..
Depends on how you view Covers as a competitor. We are forum-dominant while their forums are quiet. They are most-known for their proprietary stats.
When we run comparative stats on Hitwise, we run them against our direct competitors, then against our indirect competitors, and then against various industry sectors.
Overall traffic, however, isn't a very good indicator of the success of a site. You want targeted traffic, the kind that belongs here. One site I won't name posts articles on anything under the sun just to drive traffic to its gambling site ... it's great for showing high numbers, but does nothing for conversion or site loyalty. The teenage girl reading about Britney Spears probably isn't next in line to bet a dime on the Wolverines.